Methods & Science

How inspiresgenius Works

See how Brain Maps, Meridian, and job DNA intelligence work together to support people and organizations through real-world change.

Brain Map Visualization

Principles Behind Our Methods

We design inspiresgenius to be scientifically grounded, human-centered, and responsible—so people can trust both the insight and the way it's used.

Science-Backed

Our approach draws on PRISM Brain Mapping and applied neuroscience, translated into plain language and practical tools for work.

Human-Centered

We focus on how people actually experience work—designing for partnership and growth rather than judgment or labelling.

Transparent

We're clear about what data we collect, how it's used, and who can see it. People should never be surprised by how their information is handled.

Data-Informed

Job DNA, readiness signals, and growth patterns guide decisions—but humans always stay in the loop.

Responsible & Ethical

We set boundaries for how insights are applied, prioritize fair use, and continually review our methods against emerging best practices.

Sustainable Growth

We care about long-term adaptability and wellbeing, not quick fixes—helping people and organizations build healthier ways of working over time.

Meet the Minds Behind inspiresgenius

From research to real-world transformation—meet the leaders shaping inspiresgenius and its vision for human-centered growth.

Bill Brown

Bill Brown

Chief Information Officer

Bill Brown is a seasoned technology executive and founder/CEO of a product development and consulting company serving Fortune 500 clients. An IBM Distinguished Engineer Emeritus with 35 years at the company, he served as CTO and Architecture Leader at IBM Consulting's Application Engineering Practice, managing a 200-plus-member team. Bill specializes in cloud-native development, AI technologies, enterprise architecture, and application modernization. He has led major transformations for Citigroup, Boeing, Walmart, and Lloyds of London, driving migrations to Google GCP, Azure, and AWS. A Master Inventor with over 90 patents, Bill is a member of the North Carolina Executive Roundtable (NCER).

Mark Tully

Mark Tully

Chief Operating Officer

Mark Tully is a workforce development professional who consults with enterprises and educational institutions using modern neuroscience. He built a progressive commercial career at a Fortune 100 company, achieving senior international leadership roles in operations, marketing and turnaround projects. Mark has spent two decades consulting with enterprises to transform human capital through neuroscience-based approaches, from the front line to the boardroom. His expertise combines science and technology to execute scalable data-driven programs that achieve tangible results in employee retention, performance management, and talent pipelines. Mark pioneered a new talent ecosystem, using applied neuroscience to eliminate silos and connect people to opportunity.

Robert Reuss

Robert Reuss

Chief Financial Officer

Bob Reuss has extensive experience in corporate management, deal-making, and finance, helping structure and finance numerous acquisitions and startups as an executive, advisor, and investor. He served as financial officer during successful IPOs at International Dairy Queen and Standard Fabrics, then founded Reuss, Thiss and Company for turnaround management. He later held president and senior vice president roles in various industries, specializing in middle-market deals and M&A. In Raleigh's Research Triangle, Bob has worked with companies including North American Video, Arius Pharmaceuticals, and Vaco. He serves on multiple boards and is active in NCER, The Research Triangle Energy Consortium, and Raleigh Economic Discussion Forum.

Jim Cobb

Jim Cobb

Advisory Board Member

Jim Cobb is founder and CEO of The Bloodhound Group, a consulting firm providing neuroscience-based qualitative insights, market research, and brand strategy. With over 35 years of branding experience, including as COO and CEO of Howard, Merrell & Partners advertising agency, he launched The Bloodhound Group in 2017. Jim has developed strategies for more than 50 brands across industries including BB&T Bank, Kimberly-Clark, Bausch + Lomb, STIHL, and Welch's. He's an early investor in The Baseball Factory and has extensive baseball coaching experience. Jim serves on the North Carolina Executive Roundtable, Barton College's Board of Advisors, and as adjunct professor at NC State's Poole Graduate School.

Gary Burnette

Gary Burnette

Advisory Board Member

Gary Burnette is a technology executive with over 30 years of experience building high-performance teams and delivering innovative solutions. He spent 15 years at IBM in senior roles including Vice President and Data Officer, Enterprise Data Governance leader, and Divisional CIO. Currently Vice President for Kyndryl Consult in Raleigh, NC, he partners with C-suite leaders to develop technology strategies and data solutions. His expertise spans HR, product development, marketing, sales, and M&A, with a proven track record of managing large budgets effectively. Gary serves as Board Chair of the American Indian Science and Engineering Society and supports two other nonprofits focused on indigenous American communities.

Ready to Put These Methods to Work?

Whether you're exploring a pilot, building programs, or considering a broader partnership, we can help you decide where to start.

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